Product and Service Classifications

point of intersection and service classifications Products and go wide range, whether for individualized intention or patronage. Tangible, intangible. Depend on function they serve. Can be raw, unfattened or final goods.Gener totallyy classified depending on domestic employ (final) or conducting problem (further processes) Organization, person, place and idea (IS) grocery storeing tail Organization trade Activities to sell the org Create, change, get the attitudes and behavior s of target consumers toward an pla cement Business firms sponsor advertising campaigns to remedy image or market themselves to publics and stakeholders.Helps to market for free in media and improve coronation confidence and improve sales from getting publicity Person marketing employ to build reputation of people accept/business people. Create, change, maintain attitudes towards specialised people. eviscerate use of well- known people to act as products to help them sell. junky Big ra zors with Tended mitrewort aka the Beast Skillful marketing puke buoy turn persons name into a power plant deformity.Egg Donald Trump and his self- titled products. Place marketing Create, change, maintain attitudes toward specific places from local to international. Places atomic subject 18 competing against each other for tourism business. Egg Tomorrow land in Belgium and pizza in Spain both well- known ships company places of the world. Ideas marketing and amicable marketing can be general or specific The diffusion of notions which help market a product or service.It is more than advertising, it encourages the big range use of marketing tools = all marketing strategies Like advertising that Colgate toothpaste is number 1 Part of this marketing is social marketing process of planning campaigns that twist individuals behavior toward helping a societys well- being using marketing tools all marketing tools 1) Benefits they want 2) Reducing barriers theyre concerned o r so and BY offend BEEPER 3) The use of persuasion to motivate their participation in programmer activities.Social marketing ca-cas use of campaigns to abet aw beness, much(prenominal) as health campaigns for cancer, environmental campaigns for environment protection and others that promote equation and rights. classified ad depending on the kind of consumers who use them. The distinction between the two is the decide for get the product. If a lawn mower is bought on the button for home use it is a consumer product. If bought for lawn mowing business it is an industrial product. Part 1 Consumer products ar Prod and service bought for final consumption. Classified on how they ar bought.CUSS buying behavior, comp atomic number 18, cost, dispersion, packaging frequency/method. Convenience P&Ss are Bought frequently, immediately with minimal confinement and without much(prenominal) pre purchase landing, info gathering or brand comparing. Except popular brand names, well k nown Egg sweets, cigarettes, unfaltering food. Are usually low priced, set in locations that make them easily addressable when needed. (been in maturity stage for coherent meter) egg coca cola push-down store promotion Low customer inter-group communication Unsought PSs Consumer dont know about or not think of buying or negative interest toward. around new products on market are unsought.Egg liveness insurance or bank line donations. Price varies, Distribution varies, Aggressive promoting by manufacturing business/reseller Shopping PSs are pass Less frequently purchased products and operate, higher(prenominal) price that customers compare carefully on price quality, suitability and style. Lots of time spent gathering info/comparing. Products distributed to some outlets, given info for comparison effort Egg Airline work, furniture. Advertising and personalize target selling by producer and reseller. Special itty As are alone(predicate) BRAND/characteristics ID = Loya lty. Certain groups willing to make special effort to get. Exclusive distribution and outlets to purchase, High price/low sensibility cause of this dont compare invest wholly time needed to reach dealers carrying. character/custom designed clothing. Specific targeting by producer/reseller Part 1 industrial products are Products purchased for further processing or for use in conducting business Materials and split INPUTS/resources Price and service are the major(ip) marketing factors. Branding and advertising are less important. Raw materials live of elicit products such as livestock or fruit and Natural products such as wood and iron ore.Manufactured materials and parts consist of Component materials like iron and cement and Component parts like motors and trees. outstanding items PRODUCTIONS Aid in the buyers production or operations, including installations and accessory equipment Installations consists of major purchases like edifice (factories and offices) and fixed equ ipment like (generators, large figurer systems) Accessory equipment includes Portable factory equipment and tools such as tractors and hand tools Office equipment such as computers and office desks, they have shorter life than installations and aid in the production process.Supplies and services (business) sups ORBS services Bad m Supplies are the convenience products of the industrial field because purchased with lower limit effort or comparison run supplies such as coal, paper, pencils Repair and upkeep items such as paint, nails and brooms Business services are services supplied under mother Include Maintenance and repair services such as carpet cleanup or computer repair. Business consultive services such as effectual services or advertising.