Thursday, February 20, 2020

The Process of Successful Selling Essay Example | Topics and Well Written Essays - 750 words

The Process of Successful Selling - Essay Example Knowing about a product means knowing the strength of the product as well as flaws of the product. There are different types of customer who would come to a seller. Some of the customers will be aware of the product completely while others may be new and very cynical. It is the acquired skill of a seller to sell the product to the older customer in a complete newer way that they stay attracted towards the product for longer periods (Schiffman). For the purpose of selling a product to a new and cynical customer, it is recommended that the seller use the metaphors to compare product with other products of the market and highlight the significance of product. A seller needs to be very clever in this regard. Being a clever seller means, being informed about the marketing strategies and newer intervention in the product range (Schiffman). A successful seller can also be regarded as a squirrel who knows which nut is worth saving and which one to discard. A successful seller exactly knows which customer is a potential buyer. If a seller learns the art to weed out customers who are not worth enough for the product sell, then a seller will automatically turn into a successful seller. Need of a product would simultaneously gets increased with the effective marketing and campaigns that would be used for the sale of products and goods. The marketing campaigns such as APPLE’s strategic marketing campaigns are considered to be one of the world’s brilliant marketing campaigns. It is due to the active selling and marketing techniques that add value to a consumer good or product (Schiffman). A successful seller is supposed to be loaded with the tool kit of effective selling of his or her products for sale. The tool kit or in other words, the components that are required for the preparation of effective selling of products include prospects, techniques, conditions and final transit. By prospects of product, it simply means that a

Tuesday, February 4, 2020

Motivation for Turkish entry to the European Union Essay

Motivation for Turkish entry to the European Union - Essay Example As a result of that the tensions of the Cold War between America and Soviet Union were visible in Europe until the cold war ends during the latter parts of twentieth century. Soon after the ending of cold war, European and American countries started thinking about cooperation rather than conflicts. As a result of that, ideologies like globalization has entered the horizon. The ending of cold war helped Eastern Europe to reduce its gap with Western Europe. The unification of two Germanys gave momentum to this process. The call for regional integration or a unified Europe or European Union started to become a hotly debated topic after the unification of the two Germanys. â€Å"The term â€Å"regional integration† means combining parts into a whole, according to the Oxford Advanced Learners Dictionary† (Dosenrode, 2010, p.4). Moreover, the theories of Federalism and Functionalism, put forward by prominent scholars gave momentum to the integration process of Europe. It shou ld be noted that Europe was functioning not as a whole, but as parts until the unification of the Germanys. The efforts for European integration were started immediately after WWII. ... Turkey is one country which is trying hard to become a permanent member in EU. Turkey is a Eurasian country of strategic importance because of its geographic location in between Asia and Europe. Its boundaries are located in two continents: Europe and Asia. That is why EU members are considering Turkey as a semi-European country. â€Å"Turkey  has not yet become a member of the  EU. Nevertheless,  Turkey's candidacy to join the  EU  is still one of the most considerable and controversial topics within the European political arena† (Kunnecke, 2013, p.527) Turkey has started its effort to acquire membership in the European Economic Community from 1987 onwards. Turkey is currently an associate member of the Western European Union. Moreover, they signed an agreement with the EU in 1995 and are officially recognized as a candidate for full membership now. Negotiations for accepting Turkey as full member of EU were started in 2005 and it is still going on. According to Aud as (2013, p.183) â€Å"Turkey  has been part of an ongoing process of integration with its European Union (EU) neighbours for year, and yet the debate for inclusion continues† According to Cendrowicz (2009), Turkey’s membership bid has become a major controversy of the ongoing enlargement of the European Union. He has pointed out that French President Nicolas Sarkozy and German Chancellor Angela Merkel are against the introduction of Turkey into EU because of the public opinion against Turkey in Europe. Moreover, the current Eurozone crisis is another factor which weakens Turkey’s stakes for a membership in EU. Even though, Turkey is a secular democratic state, the influence of Islamic religion on political